Messaging Platform Development and Multi-Indication Evolution
the
problem
Develop a messaging platform for Brand Y’s new indication, highlighting how the treatment directly addresses the unmet need in the new disease while remaining consistent with the messaging for all other indications.
the
solution
Leveraged existing landscape findings and internal stakeholder knowledge to guide the development of the brand premise and promise, positioning statements, and key messages.
Steps taken:
- Background research
- Stakeholder workshop
- Message development
- Market research/message testing
- Message refinement
the
results
Envision developed a referenced messaging platform, ensuring consistent, verifiable discussion of the following primary points:
- Unmet need(s) in the disease
- Product attributes aligned with the unmet need(s)
- Consistent discussion of MOA across multiple indications