New Oncology Drug and Biopharmaceutical Company Launch

Biopharma company new to the US needed support launching its company brand as well as a new oncology drug. The company had a strong global presence but no presence inside the US.

Conisus partnered with two of its sister companies to lead the brand-planning process and create a strategic pre-launch, launch, and post-launch educational plan to introduce the company and the drug to the new market.